About Us
Who We Are
Awrrach is a family-owned business that takes pride in crafting high-quality leather goods with a blend of tradition and modern design. With over a decade of experience, our commitment to excellence has made us a trusted name in the leather industry. Each piece we create is a testament to our dedication to craftsmanship, using only the finest materials to ensure durability, style, and customer satisfaction. At Awrrach, we don’t just make products—we create timeless pieces that tell a story.
A Few Words About
Our Team
This team, LeatherCraft Collective, exemplifies the perfect blend of tradition and innovation. Their diverse skills and shared passion for quality craftsmanship create a powerful synergy, resulting in products that are as beautiful as they are enduring. Together, they embody the spirit of excellence, dedication, and creativity, making them an unstoppable force in the leather industry.
Lahcen Elamrani
Founder - CEO
Amal Elmansouri
customer Relations Manager
Adil Harrak
production Manager
Youssef Benali
Head of Sales & Marketing
Khalid Idrisi
Lead designer
Rachid Messaoudi
Operation & Quality Control Manager